Prediction & ML

Data & Marketing Analytics Project

Predictions offer the possibility to fine-tune marketing activities and to target budgets more effectively. This includes, conversion or churn probabilities, cross-selling predictions and lifetime value predictions. Depending on the demand, various machine learning algorithms are used, such as random forest classification, to provide a future prediction.

Arrow Right Sales Forecast 
Arrow Right Conversion Probability 
Arrow Right Churn Prediction 
Arrow Right Lifetime Value Prediction 

Project Plan

Arrow Right Simple Preparation of the workshop that includes an analysis of the status quo and current processes and stakeholders. Analysis of the requirement and definition of acceptance criteria 
Arrow Right Simple Definition of the new infrastructure including deliverables. Detailed and refined Statement of Work (SoW) 
Arrow Right Simple Engineering stage, moving the new infrastructure from concept to reality 
Arrow Right Simple Implementation of the aligned use-cases 
Arrow Right Simple Control of the use-cases and if applicable adjustments to the infrastructure and the automation process 
Arrow Right Simple Training of the stakeholders for using the new infrastructure and processes 
Arrow Right Simple Process hand-over. Definition of maintenance and support process and further iteration stages (including new use-cases)