Prediction & ML
Data & Marketing Analytics Project
Predictions offer the possibility to fine-tune marketing activities and to target budgets more effectively. This includes, conversion or churn probabilities, cross-selling predictions and lifetime value predictions. Depending on the demand, various machine learning algorithms are used, such as random forest classification, to provide a future prediction.
Sales Forecast
Conversion Probability
Churn Prediction
Lifetime Value Prediction
Project Plan
Preparation of the workshop that includes an analysis of the status quo and current processes and stakeholders. Analysis of the requirement and definition of acceptance criteria
Definition of the new infrastructure including deliverables. Detailed and refined Statement of Work (SoW)
Engineering stage, moving the new infrastructure from concept to reality
Implementation of the aligned use-cases
Control of the use-cases and if applicable adjustments to the infrastructure and the automation process
Training of the stakeholders for using the new infrastructure and processes
Process hand-over. Definition of maintenance and support process and further iteration stages (including new use-cases)